Nature Valley asked us to reach the Millennials who grew up eating their granola bars, and now see them as sort of… everyday. We needed to inspire people and remind them that Nature Valley has always been (and continues to be) a source of energy—both physical and emotional.
Our first step was activating the brand’s new tagline “Be Great Out There”. We started by asking some of our favorite artists to interpret those words for a sticker campaign. Then we gave consumers a chance to share Nature Valley bars and personalized inspirational messages encouraging others to… #BeGreatOutTHere