Bringing Sexy Back to Cereal




Drinking Cereal

Hello Cereal Lovers. Have a Lucky Charms Mojito. It’s magically (and boozily) delicious.

People don’t eat cereal the way they used to (before school or while watching cartoons in your pajamas on a Saturday morning.) Cereal is for binge watching. And for when you come home at 2am after… whatever. For General Mills, we wanted to connect the dots between cereal nostalgia and cereal reality. So we developed Hello Cereal Lovers, a late-night pop-up cocktail bar at the New York Food & Wine Festival where “Rebel Chef” Justin Warner made cocktails inspired by and infused with cereal. Because you want Count Chocula with your martini. Yes, you do.