Our Mission

 

To be recognized as the most detailed partner, who makes the experiential-impossible possible.

Leadership

HAVAS WORLDWIDE
Paul Fitzpatrick President and Front Man
Paul Fitzpatrick President and Front Man

Paul “Fitz” Fitzpatrick’s career path is as colorful as the ink on his forearms. He’s run his own hip-hop clothing label, got an MBA from Northwestern’s Kellogg School of Management, has been on MTV and most recently held position of  VP, Business Development for another global experiential marketing agency. At Impact, his focus is on elevating our work, strategic thinking, client relationships as well as the future of our agency and the brands we work with.  Bonus trivia question: What is the name of the Irish folk-rock band that Fitz plays in? (Answer: Fitz and the Celts)

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Ralph Hollingsworth ECD / Chief Storyteller
Ralph Hollingsworth ECD / Chief Storyteller

Ralph believes that most brands have challenges that can’t be solved by a hashtag, headline or a typeface that’s so dope it’ll be obsolete tomorrow. Not that he doesn’t appreciate creativity or typography — just that he believes brands need fully-integrated, multi-dimensional solutions. He works closely with brand teams to design integrated campaigns built on consumer insights.

Prior to joining Impact, Ralph worked as an experiential Creative Director with several agencies including TBA Global and Jack Morton Worldwide. Clients include Ben & Jerry’s, Chivas Regal, CNN, Lysol, McDonald’s, NIKE, Starbucks, Wells Fargo and Woolite. He happens to like this particular typeface.

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Cathy Babiez VP, Operations and Account Services / Sampling Savant
Cathy Babiez VP, Operations and Account Services / Sampling Savant

Cathy has 20 years of experience in experiential and targeted venue sampling. She has worked with clients such as P&G, General Mills, RB, Nestle and Big Pharma. She is our go-to, if-you-need-expertise-with-logistics-as-well-as-production person. She works directly with our most important client and also oversees the Operation’s side of Impact’s Lifestage (targeted sampling) business.

Cathy knows more about sampling than a DJ… boom.

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John Frantz VP, Operations / The Professor
John Frantz VP, Operations / The Professor

John oversees operations for Havas Impact including experiential marketing, digital development, lifestage marketing and sales promotions. John brings over 20+ years of experience in developing and building large scale field-based organizations in the areas of marketing, sales and promotions with a strong emphasis on program development and execution. Since joining Impact, he has worked with dozens of clients including P&G, Kraft, Wells Fargo, Merck, Pfizer, General Motors, Keurig Green Mountain, Simplify MD, Corona and General Mills.

Prior to joining Impact, John worked for Snyder Communications, managing 40,000+ wall media network with a 400+ national sales and service field organization. John also helped develop sale and marketing program for clients such as AT&T, Pfizer and SimplifyMD EHR.

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John Cavaliero VP Operations, Experiential
John Cavaliero VP Operations, Experiential

John oversees the operations of all account teams for the experiential marketing department. John brings over a decade of experience in this complex field with a strong emphasis on program development and execution. Since joining Havas Impact in 2001, he has worked with dozens of clients including Keurig Green Mountain, Wells Fargo, RB, Mars, General Mills, P&G, General Motors and Kraft.

Prior to joining Havas Impact, John worked as an account manager on various national accounts for Momentum and Marketing Mix, Inc.

When clients need something done, we give John a spreadsheet and a roll of duct tape and he figures it out.

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Lisa Krutiak Director, Marketing Research / Measurement Maven
Lisa Krutiak Director, Marketing Research / Measurement Maven

Lisa is an accomplished, innovative and results oriented marketing researcher. She has spent over 20 years conducting a wide range of qualitative and quantitative studies for clients across a variety of industries. As Director of Marketing Research, Lisa is charged with helping our clients obtain useful data to guide in making sound business decisions.

Prior to joining Havas Impact, Lisa held senior research positions at the American Bar Association, Ameritech Cellular (SBC/AT&T) and C&R Research Services, Inc. Lisa holds a Bachelor of Science Degree in Marketing, with a minor in History.

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.



Sampling

Getting your product into the hands, hearts and minds of consumers.

Events

Turning your brand message into a brand experience.

Tours

Taking your brand from coast to coast to make an impact.

Stunts

From PR to Experiential, we create wow-worthy stunts that create a lot of buzz.

Retail

On premise and pre-premise touchpoints that reach consumers when they’re ready to buy.

Sponsorship Activation

We turn sponsorships into sponsored experiences.

Content

The line between live experiences and social media isn’t blurred—it no longer exists. Experiential generates content.

Social Media

To us, social media isn't an afterthought. It’s embedded in everything we do.

Production

Our ops team identifies and solves problems you’ll never even hear about.

Pop-Ups

We take brands to unexpected places and reach people in unexpected ways.

Tools

Want to build a great brand experience? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences

Creative
Our creative process starts with a deep dive on both brand and consumer. We create concepts for experiences that are contextually and culturally relevant.
Production / Operations
Our ops team is comprised of passionate, detail-focused problem solvers who make the impossible possible for our clients. They are experts in solving problems that you’ll never even hear about.
Strategy
Even the best concepts and activations fall short if they’re not strategically sound. Our strategy people work with creative and production to ensure that our ideas reach the right people, the right way at the right time.
Research And Measurement
We start by identifying the needles we need to move, then we prove that we moved them. Our results-driven approach makes every dollar you spend with us a workable dollar. It’s our job to prove that we deliver on objectives and drive ROI.